Bolivian father. Brazilian mother. Born and raised in São Paulo. Somehow, I ended up in the Caribbean.
There were a few stops in between. I started making ads in Brazil, moved to Australia, came back home, crossed the ocean again to Budapest, and eventually landed in Puerto Rico. Somewhere along the way, I became a Creative Director and even won a Grand Prix at Cannes Lions.
I genuinely love advertising, but not everything I make needs a brief. I love illustrating, and at some point I even learned pyrography, which is a fancy word for burning drawings into wood.
Turns out I just really like making things and travel.
-
-
Cannes Lions
2026
Grand Prix / Direct / Uva Uva Bombón
Silver / Direct / Uva Uva Bombón
Silver / Social and Creator / Uva Uva Bombón
Silver / Media Social Behavior / Uva Uva Bombón
Bronze / Entertainment for Music / Uva Uva Bombón
Shortlist / Audio & Radio / Uva Uva Bombón
2x Shortlists / Social and Creator / Uva Uva Bombón
Shortlist / Direct / Uva Uva Bombón
Shortlist / Creative Commerce / Uva Uva Bombón
Shortlist / Outdoor / Whopper Dog
Shortlist / Brand Experience and Activation / Whopper Dog
2020/2021
Shortlist / Brand Experience & Activation / 180Play
2015
Shortlist Mobile / CNA Hello Pizza
Shortlist Media / CNA Hello Pizza
-
LIA
2026
Oro - Direct - Uva Uva Bombón
Oro - Real time ad - Uva Uva Bombón
Oro - NON traditional - Uva Uva Bombón
Oro - NON traditional - Uva Uva Bombón
Bronce - Creators & Social - Uva Uva Bombón
Bronce - Estrategia - Uva Uva Bombón
Bronce - Sport - Whopper Dog
Finalista - Audio radio - Uva Uva Bombón
Finalista - Direct - Uva Uva Bombón
-
The One Show
Silver Pensil - UX/UI - Consumer
Cross-channel | CNA Hello Pizza (2016)
Merit - Mobile - Consumer: Applications & Sites – Services / Utilities
| CNA Hello Pizza (2016)
Shortlist - Mobile - Consumer: Applications & Sites – Self-Promotion
| CNA Hello Pizza (2016)
Shortlist - Consumer: Other Branded Content – Custom Content
| CNA Hello Pizza (2016)
-
Clio
Bronze Direct | CNA Hello Pizza (2015)
-
El Ojo
Silver - Audiovisual Production | Jeep Made with 78 years of adventure (2019)
Silver - Sites/ Blogs e Apps | CNA Hello Pizza (2015)
2 x Bronzes - Audiovisual Production | Jeep Made with 78 years of adventure (2019)
-
Clube de Criação
Shortlist - Green Star | 180Play (2021)
In Book - Digital Data | 180Play (2021)
In Book - McDonalds Egg the Rapper (2017)
Bronze - Mobile - best use of technology | CNA Hello Pizza (2016)
Bronze - Interactive Tool | CNA Hello Pizza (2016)
Bronze - Direct Marketing | CNA Hello Pizza (2016)
In book - Other types of screens | CNA Hello Pizza (2016)
-
Effie Awards
Bronze - Brand - Jeep (2021)
Bronze - Big Marketing Idea | Pain Ambassadors (2025)
-
Hipnózis Awards
Best Work | Pain Ambassadors (2025)
Gold - Gamification | Pain Ambassadors (2025)
Gold - Integrated Campaigns | Pain Ambassadors (2025)
Bronze - Online, Mobile & Social Media | Pain Ambassadors (2025)
-
Eurobest
Bronze - Pain Ambassadors | Algoflex (2025)
-
Adstars
Silver - Strategy - Food Jewerly (2023)
Crystal - Direct - Food Jewerly (2023)
Bronze - Brand&Experience - 180Play (2021)
Crystal - Gender Equality - 180Play (2021)
-
El Sol
Silver - Mobile | CNA Hello Pizza (2016)
-
Lürzer's Archive
4 Publications | McDonald’s Open Doors (2019)
-
Hipnózis Awards
Gold - Media Creativity | Pain Ambassadors (2025)
Gold - Creative Strategy / Brave Brand | Pain Ambassadors (2025)
Silver - Craft / Best Use of Humor | Pain Ambassadors (2025)
Bronze - Craft | Pain Ambassadors (2025)
-
M-List / MAKSZ
#1 Campaign of the Year | Pain Ambassadors (2026)
-
Cresta Awards
Bronze - Digital Brand Transformation of the Year | Pain Ambassadors (2025)
Contact
-
Awards
Cannes Lions
2026
Grand Prix / Direct / Uva Uva Bombón
Silver / Direct / Uva Uva Bombón
Silver / Social and Creator / Uva Uva Bombón
Silver / Media Social Behavior / Uva Uva Bombón
Bronze / Entertainment for Music / Uva Uva Bombón
Shortlist / Audio & Radio / Uva Uva Bombón
2x Shortlists / Social and Creator / Uva Uva Bombón
Shortlist / Direct / Uva Uva Bombón
Shortlist / Creative Commerce / Uva Uva Bombón
Shortlist / Outdoor / Whopper Dog
Shortlist / Brand Experience and Activation / Whopper Dog
2020/2021
Shortlist / Brand Experience & Activation / 180Play
2015
Shortlist Mobile / CNA Hello Pizza
Shortlist Media / CNA Hello Pizza
-
LIA
2026
Oro - Direct - Uva Uva Bombón
Oro - Real time ad - Uva Uva Bombón
Oro - NON traditional - Uva Uva Bombón
Oro - NON traditional - Uva Uva Bombón
Bronce - Creators & Social - Uva Uva Bombón
Bronce - Estrategia - Uva Uva Bombón
Bronce - Sport - Whopper Dog
Finalista - Audio radio - Uva Uva Bombón
Finalista - Direct - Uva Uva Bombón
-
The One Show
Silver Pensil - UX/UI - Consumer
Cross-channel | CNA Hello Pizza (2016)
Merit - Mobile - Consumer: Applications & Sites – Services / Utilities
| CNA Hello Pizza (2016)
Shortlist - Mobile - Consumer: Applications & Sites – Self-Promotion
| CNA Hello Pizza (2016)
Shortlist - Consumer: Other Branded Content – Custom Content
| CNA Hello Pizza (2016)
-
Clio
Bronze Direct | CNA Hello Pizza (2015)
-
El Ojo
Silver - Audiovisual Production | Jeep Made with 78 years of adventure (2019)
Silver - Sites/ Blogs e Apps | CNA Hello Pizza (2015)
2 x Bronzes - Audiovisual Production | Jeep Made with 78 years of adventure (2019)
-
Clube de Criação
Shortlist - Green Star | 180Play (2021)
In Book - Digital Data | 180Play (2021)
In Book - McDonalds Egg the Rapper (2017)
Bronze - Mobile - best use of technology | CNA Hello Pizza (2016)
Bronze - Interactive Tool | CNA Hello Pizza (2016)
Bronze - Direct Marketing | CNA Hello Pizza (2016)
In book - Other types of screens | CNA Hello Pizza (2016)
-
Effie Awards
Bronze - Brand - Jeep (2021)
Bronze - Big Marketing Idea | Pain Ambassadors (2025)
-
Hipnózis Awards
Best Work | Pain Ambassadors (2025)
Gold - Gamification | Pain Ambassadors (2025)
Gold - Integrated Campaigns | Pain Ambassadors (2025)
Bronze - Online, Mobile & Social Media | Pain Ambassadors (2025)
-
Eurobest
Bronze - Pain Ambassadors | Algoflex (2025)
-
Adstars
Silver - Strategy - Food Jewerly (2023)
Crystal - Direct - Food Jewerly (2023)
Bronze - Brand&Experience - 180Play (2021)
Crystal - Gender Equality - 180Play (2021)
-
El Sol
Silver - Mobile | CNA Hello Pizza (2016)
-
Lürzer's Archive
4 Publications | McDonald’s Open Doors (2019)
-
Hipnózis Awards
Gold - Media Creativity | Pain Ambassadors (2025)
Gold - Creative Strategy / Brave Brand | Pain Ambassadors (2025)
Silver - Craft / Best Use of Humor | Pain Ambassadors (2025)
Bronze - Craft | Pain Ambassadors (2025)
-
M-List / MAKSZ
#1 Campaign of the Year | Pain Ambassadors (2026)
-
Cresta Awards
Bronze - Digital Brand Transformation of the Year | Pain Ambassadors (2025)
-
De La Cruz Ogilvy / Puerto Rico: Jul 2025 to present day
Publicis One Touch/Budapest: Nov 2023 - Jun 2025
VML/Brazil: Jun 2022 - Oct 2023
R/GA/Brazil: Aug 2021 - May 2022
F.biz/WPP: Apr 2019 - Jul 2021
DM9/Brazil: Oct 2017 - Mar 2019
FCB/Brazil: Mar 2014 - Sep 2017
Owners Wanted/ Brazil: Jul 2013 - Jan 2014
Light up/ Brazil: Nov 2012 - Jun 2013
Rocklive/ Australia: Jun 2012 - Oct 2012
Agência Digi/ Brazil: Jan 2011 - May 2012
Addcomm/ Brazil: Jan 2010 - Dec 2010
BG Interativa/ Brazil: Jan 2009 - Dez 2009
-
Mercedes, Burguer King, Vivo, Jeep, McDonald's, Honda, UNILEVER, WWF, Bank Next, Dupont, Heineken, CNA,James Delivery, Campari Group, Instituto Maria da Penha, Häagen-Dazs.
Places
De La Cruz Ogilvy / Puerto Rico: Jul 2025 to present day
Publicis One Touch/Budapest: Nov 2023 - Jun 2025
VML/Brazil: Jun 2022 - Oct 2023
R/GA/Brazil: Aug 2021 - May 2022
F.biz/WPP: Apr 2019 - Jul 2021
DM9/Brazil: Oct 2017 - Mar 2019
FCB/Brazil: Mar 2014 - Sep 2017
Owners Wanted/ Brazil: Jul 2013 - Jan 2014
Light up/ Brazil: Nov 2012 - Jun 2013
Rocklive/ Australia: Jun 2012 - Oct 2012
Agência Digi/ Brazil: Jan 2011 - May 2012
Addcomm/ Brazil: Jan 2010 - Dec 2010
BG Interativa/ Brazil: Jan 2009 - Dez 2009
-
Clients
Mercedes, Burguer King, Vivo, Jeep, McDonald's, Honda, UNILEVER, WWF, Bank Next, Dupont, Heineken, CNA,James Delivery, Campari Group, Instituto Maria da Penha, Häagen-Dazs.