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Dry Cantareira
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Dry Cantareira
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The reservoir that changes its mood according to its level.
Cantareira is the main water reservoir that supplies the largest city in Brazil: São Paulo. Year after year, this reservoir suffers from lows and droughts, but the population doesn't seem to care. People pay more attention to memes and influencers than to a serious issue like this. So we took advantage of that to impact these people: we created a new digital influencer @Cantareira_Seca, who interacts with the audience according to the reservoir's water levels.
Cantareira is the main water reservoir that supplies the largest city in Brazil: São Paulo. Year after year, this reservoir suffers from lows and droughts, but the population doesn't seem to care. People pay more attention to memes and influencers than to a serious issue like this. So we took advantage of that to impact these people: we created a new digital influencer @Cantareira_Seca, who interacts with the audience according to the reservoir's water levels.
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Role: Concept + Art Direction + Illustration
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