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Pain Ambassadors


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Algoflex, a pain relief brand, created a humorous campaign that brought pain prevention to gamers. They transformed Non-Playable Characters (NPCs) from popular gaming genres like City, Western, and Fantasy into 'Pain Ambassadors' who educated players on health during gameplay and across streaming platforms.

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Client: Algoflex
Agency: Publicis Groupe
Role: Creative Direction + Concept

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Awards


Hipnózis Awards
Best Work | Pain Ambassadors (2025)

Gold - Gamification | Pain Ambassadors (2025)

Gold - Integrated Campaigns | Pain Ambassadors (2025)

Bronze - Online, Mobile & Social Media | Pain Ambassadors (2025)


Eurobest
Bronze - Pain Ambassadors |  Algoflex (2025)


Hipnózis Awards
Gold - Media Creativity | Pain Ambassadors (2025)

Gold - Creative Strategy / Brave Brand | Pain Ambassadors (2025)

Silver - Craft / Best Use of Humor | Pain Ambassadors (2025)

Bronze - Craft | Pain Ambassadors (2025)


M-List / MAKSZ
#1 Campaign of the Year | Pain Ambassadors (2026)

Cresta Awards
Bronze - Digital Brand Transformation of the Year | Pain Ambassadors (2025)

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