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Pain Ambassadors
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Algoflex, a pain relief brand, created a humorous campaign that brought pain prevention to gamers. They transformed Non-Playable Characters (NPCs) from popular gaming genres like City, Western, and Fantasy into 'Pain Ambassadors' who educated players on health during gameplay and across streaming platforms.
Algoflex, a pain relief brand, created a humorous campaign that brought pain prevention to gamers. They transformed Non-Playable Characters (NPCs) from popular gaming genres like City, Western, and Fantasy into 'Pain Ambassadors' who educated players on health during gameplay and across streaming platforms.
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Client: Algoflex
Agency: Publicis Groupe
Role: Creative Direction + Concept
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Awards
Hipnózis Awards 2025
Best Work
Gold in Digital Solutions / Gamification
Gold in Integrated Campaigns
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