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Solar Savings
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The world's first sun-powered discount system, was launched in Brazil to combat high UV levels and unaffordable sunscreen costs.
This AI-powered platform measured real-time UV exposure via UV index, resulting from data like humidity, precipitation, altitude, temperature, time of day, and more, converting it into personalized discount coupons for sunscreen, effectively turning sun exposure into savings.
This AI-powered platform measured real-time UV exposure via UV index, resulting from data like humidity, precipitation, altitude, temperature, time of day, and more, converting it into personalized discount coupons for sunscreen, effectively turning sun exposure into savings.
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Client: Nivea
Agency: Publicis One Touch
Role: Concept + Creative Direction + Art Direction
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