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Burger King teased the launch of a hot dog during the World Baseball Classic in Puerto Rico. But there was no new product. The "Whopper Dog" was simply a Whopper® turned on its side, proving that sometimes all it takes to join a cultural moment is a different perspective.
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Client: Burger King Puerto Rico
Agency: de la Cruz Ogilvy
Role: Creative Direction
Whopper dog
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Burger King teased the launch of a hot dog during the World Baseball Classic in Puerto Rico. But there was no new product. The "Whopper Dog" was simply a Whopper® turned on its side, proving that sometimes all it takes to join a cultural moment is a different perspective.
—
Client: Burger King Puerto Rico
Agency: de la Cruz Ogilvy
Role: Creative Direction
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Awards
Cannes
Shortlist / Outdoor
Shortlist / Brand Experience and Activation
Lia
Bronze - Sport - Whopper Dog
Lürzer's Archive - Whopper Dog (2026)
Vol. 2/2026 — Issue 233
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